Do you know how to connect with your audience and generate trust in a presentation? Do you know how to feel confident when presenting? Creating connection and trust and coming across confidently to your audience as authentic and inspiring comes from within. It's not a technique.
There are a lot of reasons for feeling anxious about making a presentation, as we all fear to be judged. Placing yourself in front of a crowd can bring memories of being excluded or not listened as a child, or even worse, being labelled as boring or dull.
Maybe that is the reason why many people choose to be funny, witty and trying to act clever when presenting. They prepare jokes and they practice body language gestures to make them look good and confident. Sometimes it might work, or seem to themselves it does, but often they do it at the expense of really connecting to their audience.
Some people go on the stage and perform greatly. They are funny, dynamic and have clever jokes, but that doesn't mean that people necessarily trust them or want to do business with them. If you want to build up a relationship with your audience and potential clients is better to connect with them rather than entertain them or amaze them.
Some ideas and suggestions which can make a real difference to your confidence and connection and which you may wish to try on your next presentation are:
- Look to connect: Always looks at people eyes. Avoid just scanning your audience. Spend some time looking at them, as if you have are having a conversation. Even better, talk to them before you make your presentation to learn about what they like, if they have kids or if they are going on holidays soon.
- Keep a good body posture: Keep your chest open and don't lean over your stomach when standing.
- Set up your goal: Think about what you want to achieve with your talk and build up your message in a way that people can relate to it. Don't try to teach people or show your expertise, but rather talk as if you are one of them.
- Talk to be listened: Talk slowly and in short sentences. People will have more time to connect and digest what you say.
- Breath to keep you centred: Breathing is key in keeping you calm and centred. Practice deep breathing during your talk to slow down and see what it's happening around you.
- Show that you care. If you are going to announce a reorganization or change to your team, be clear, approachable and show empathy. People might feel their jobs at stake and that can be a scary experience. You cannot necessarily assure that them that they will not lose their jobs, but you can listen to their concerns and make them feel that you will support them through the process.